Clean innovation, sustainable creation and transparency are the new market drivers for brand loyalty.
The global personal care industry has been undergoing a major transformation over the last few years toward an increased focus on health, wellness and product sustainability. Previously, the major drivers of product adoption and brand loyalty in consumer goods were centered around product performance and cost, now consumers are taking into account if the everyday products they purchase are being created with the health of the consumer and the environment in mind.
MEET OUR FOUNDER
Nicole Acevedo, Ph.D.
Founder & CEO, Elavo Mundi Solutions, LLC
As a reproductive and environmental health scientist with expertise on the human health risks of everyday exposure to harmful chemicals, Dr. Nicole Acevedo began her work in the safer consumer goods space in 2015 with the express goal of helping expand and refine the scientific standards used to define safer, more sustainable ingredients within the personal care industry. Nicole has worked with pioneering brands in ‘clean beauty’, as well as with start-ups, retailers, formulators, manufacturers, and raw material suppliers to improve the safety and sustainability profile of personal care products, implement industry-leading testing strategies to increase knowledge of ingredient safety, and incentivize adoption of more sustainable raw materials in the personal care industry.
Dr. Acevedo received her doctorate in Molecular and Integrative Physiology at the University of Michigan and focused her postdoctoral research at Tufts University School of Medicine on understanding the adverse effects of hormone-disrupting chemicals on human health.
Within the last decade, the ideology of ‘clean beauty’ emerged as a response to increasing scientific evidence of the adverse health impacts from exposure to chemicals commonly found in consumer goods.
Despite a lack of meaningful federal regulation on cosmetic safety here in the U.S., consumer advocacy has been instrumental in creating a strong market drive for safer consumer goods. Progressive companies are responding to international regulatory changes as well as to growing consumer demand for robust ingredient transparency and safer product options and it is becoming clear that safer, more sustainable products are good for business.
At Elavo Mundi Solutions, we are committed to ensuring that all members of the supply chain are working together to incentivize raw material innovation, optimize chemical management strategies for product safety, performance and sustainability, and streamline production to meet consumer demand while staying ahead of any regulatory restrictions.
Want to work together?
WHAT OUR CLIENTS SAY ABOUT US:
"Nicole's thoughtful and collaborative approach have been invaluable to myself and my team. Without her expertise across multiple aspects of formulated goods our approach and methodology would not be as strong as it is today. Highly engaged, passionate and informed. Nicole is a great partner."
– William Peterson, design director of Beauty, target Corporation
“Nicole is an experienced, thorough researcher with an impressive academic and business background. She analyzes science and then applies a precautionary lens to give clients the insight and perspective they need to make informed decisions. I hired Nicole to work on my team at Beautycounter several years ago and have since recommended her consulting services to several colleagues. She’s smart, reliable, and an all-around great human being.”
– Mia Davis,VP, Sustainability & Impact, Credo Beauty
“As Grove Collaborative was developing more of its own household and personal care products, we needed a knowledgeable partner to help guide the early stages of our ingredient and product standards. Nicole was instrumental in this process for Grove. She developed a blueprint for ingredient standards across both household and personal care, much of which we still use today.”
– Jon Silverman, Senior Vice President, Grove Collaborative
“Nicole was indispensable on multiple fronts: formulation standards, product testing protocols, review of specific ingredients for safety, the creation of our “No” list, regulatory guidance and scientific guidance and review of our blog posts and other content for accuracy. We simply could not have done it without Nicole. If you’re looking for an excellent scientist who is also kind, collaborative, and a genuine delight to work with - run, do not walk, to hire Nicole.”
– Jaleh Bisharat, Co-Founder and CEO, NakedPoppy
“A true partner! Nicole has supported our business now for almost three years as a toxicologist consultant. She is very experienced and knowledgeable and provides ingredient information that allows us to stay true to our ethos. She is a valuable asset to the product development team. I highly recommend Nicole if you require safety/toxicity assessment, raw material compliance with international treaties for endangered species, review of ingredient sustainability and validation of sourcing, and development of brand-specific fragrance, ingredient, and formulation guidelines.”
– Anita Jennison, VP Marketing, Beauty & Wellness, Goop
"As we started developing our new company, I was fortunate to connect with Nicole just as she began transitioning to her new business. She jumped right in and her knowledge and expertise in all science behind 'clean beauty' was immediately evident. Nicole was responsible for the development of robust, clean beauty ingredient, safety and sustainability standards, as well as brand-specific formulation guidelines including our Prohibited/Restricted Substance Lists for our manufacturing partners. This was a significant project for us with our focus on clean and safe (price of entry) but also our microbiome friendly product philosophy. She worked directly with our team and our partners to develop our first skin care and beauty products and continues to do so. Nicole's real-time recommendations for alternative materials has not only ensured that our brand product standards are met but has supported the education and development of our NPD team. I look forward to a long partnership with Nicole and would recommend her to my closest of colleagues...who would only expect a positive recommendation to be rock solid!"
